Market News
Flexibility in digital finishing
Publish date: 2021-06-15


Fuelled by the coronavirus pandemic of 2020-2021, there are a number of segments of the packaging market that have benefitted and boomed as an outcome of Covid-19, which has caused irrevocable changes that will shape the industry moving forward.

One of those is digital finishing, as Shlomo Nimrodi, CEO at Highcon, outlines. ‘I believe that over time, as market dynamics of e-commerce and sustainability accelerate, the penetration of digital-based finishing solutions will become a growing part of the overall finishing process.’

Finishing and converting is a core part of any converting process, from simple four-colour labels, up to boxes and cartons for whiskey, fragrances and other high value goods. Correct and efficient converting of corrugated packaging is also important, even more so as one of the ‘long Covid’ effects on the packaging supply chain will be the growth in e-commerce activity. Forced by stay-in-place orders and work-from-home diktats, consumers have relied heavily on online retail for everything from their weekly grocery shop, to non-essential purchases to help them get through lockdowns and periods of self-isolation.   

The result of this has been a need for the manufacturing supply chain to rapidly adapt to heightened demand for e-commerce packaging, such as decorated corrugated boxes, and adopt technologies that facilitate agility and flexibility. This has suited Highcon, which was founded in 2009 with the mission to deliver digital finishing technologies that provide agile manufacturing options for the folding carton, corrugated and commercial print markets, so enabling brands to, ‘innovate and differentiate at speed and succeed.’

‘At the heart of our systems is a very innovative digital cutting and creasing technology that drives unique benefits for customers including no minimum order quantities (MOQ), much faster delivery times, and mass customisation,’ he states. ‘With sustainability high on the agenda for everyone, the performance of our systems is key here too, enabling the eradication of die-cutting tools and the materials used to make them, reducing inventories and manufacturing on demand at the right sizing while optimising the end customer experience.’


Full article: Digital Labels & Packaing

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